Presentation Redesign for Holzwerk Interiors

Presentation redesign is tricky business. On one hand, you have a ready-made presentation so your content woes are solved. On the other hand, you have to start from scratch in order to do away with any preconceived notions. On several occasions, there are styling guidelines to be followed which binds your creativity and leaves very little scope for any out-of-the-box ideas.

Most of the people that we meet, believe that a presentation that is neatly styled – with a common template, nicely bulleted slides, one font size throughout the presentation – is an effective presentation. That may be true for a document, but for a presentation that isn’t always true. At Effect Works, we tend to take the middle path. One such example is the presentation redesign assignment for Holzwerk Interiors.

Holzwerk Interiors had a marketing presentation and they wanted us to revamp it. Holzwerk is a customized interiors company that creates innovative interiors for home and office. Their existing presentation had a common theme. Every slide had an embedded flash banner on the left to display their images. On the right hand side, of each slide, was a bulleted list.

Here are a few sample slides:

We replaced the flash slideshows with a single image of their work on every slide. The presentation thus effectively became a portfolio of their work, highlighting their best work. We also dumped all the bullet points on the presentation, each and every one of them. A bit of Presentation-fu here and there and the transformation was complete. Here is a little case study that we made for this assignment, check it out.