Free vs. Premium Wordpress Themes
With more and more companies accepting Wordpress as a blogging platform, the lines between a blog and a website are thinning. As companies and individuals are beginning to take blogging seriously(and commercially), there is a need to stand out from the crowd.
In the struggle for user(or consumer)’s attention, the theme of your blog plays a crucial role. A good design makes it easier for the reader to discover, navigate, share and access your content. A good theme coupled useful plug-ins enhance consumer experience and thus contribute to the success of the blog. In crude terms, it helps you put forth your content with greater confidence and establishes a degree of familiarity with the reader.
Benefits of a Premium Wordpress theme:
- Sophisticated designs tailor made to your tastes:
A premium theme helps you integrate everything you want into a layout of your choice. For example, if you want your twitter profile integrated into your blog’s theme, a free theme may not have the functionality. A Premium wordpress theme lets you select the features you want and blends them into a pleasing layout.
- Personalized web presence:
Premium Wordpress themes add to the individuality of your blog. A reader develops an instant identification for your blog and it helps him connect to your content in a much better way. Premium themes cut into the monotony of blogs with similar themes and make your blog more visible.
- Better support and accountability:
Premium themes offer much better support than Free themes. Payment for services increases the accountability of the designer towards your designer. Premium themes from professional designers can also be superior in quality and might help you use Wordpress as a CMS.
Benefits of a Free Wordpress Theme:
- Fully Functional yet Free:
A Free Wordpress theme is the best bet for people who can’t afford or don’t want to pay for premium themes. There are several free themes available which allow minor customization and which are fully functional.
- It is easier to shift:
A free theme makes transition easy. In case the theme doesn’t work for you, you can easily shift to another theme, saving expenses in the process. There are times when a redesign doesn’t go down well with the audience, a free template makes the transition in such a case easier
At Effect Works, we use a free theme provided by Woo Themes. Our custom header blends seamlessly into this theme and it also offers us several colour schemes. This, despite being a free theme, suits our requirements completely.
The choice of a custom premium theme rests with you. Custom themes can be cheap or exorbitantly expensive. But if they provide your business the necessary competitive advantage, then we suggest you go for them. Check out our services page or contact us with your queries.
