Effect Works

Your business needs a website. Period.

No matter how small your business is, it needs a website. The internet is all over the place and the line between real and virtual is rapidly diminishing. So if you don’t have a shop on the internet – probably your competitor has.

But if you have a website already, do you need a blog? A lot of people who come to us (and even those who don’t) have asked us this question – Does my business need a blog?

In our opinion, businesses – regardless of their size – can perform better if they have a blog. We’ll give you five good reasons why your business needs a blog:

A blog makes a website personal:

When people read your blog, they know that they are not talking to the webmaster or a web designer. A blog is a very good mouthpiece when you want almost direct interaction with your customers(except perhaps live chat – which is pretty difficult to implement and continue)

You can speak about your company’s ethics, talk about your employees, let your employees interact with  your customers. You can also use a blog to explain yourself – from the horse’s mouth as they say. Blogs are extremely useful in cases of controversies and competition.

Make your website more dynamic:

After a while static content on your website makes it boring. Lets face it, why would I visit a website knowing that I am going to be greeted with the same text and graphics. If you cannot afford or do not relish frequent changes to your website, a blog is a very comfortable way to make your website dynamic.

You can share pictures, videos, links, podcasts and many more goodies through your blog. This way, your customers have something new to look forward to, every time they visit your website.

You can read your customer’s mind:

And we mean it. You can analyze the behaviour of your customers – gather their comments on specific issues, conduct quick opinion polls, get product ideas, suggestions.

Once in a while you can put up their feedback on the blog and make them feel special. A blog is a really good way to involve your customers into your business. It is very good for word of mouth  and overall brand building too.

A blog increases your visibility on the Internet

If you post to a blog regularly and you are able to churn interesting content, people share your content. They’ll write about you (good things and bad), they’ll share links and they’ll mention you. So you are making more buzz than before.

You can also leverage the powers of social media, micro blogging and social networking and integrate all of them into your blog as components. And you’ll be all over the internet(in a good way)

Because what we’ve said above is true

The four points above do claim a lot and many of you might not feel a blog’s true power. Some might feel that a lot of people talking about your business isn’t a good thing – because you don’t have sufficient control over them. Some might feel that being all over the internet isn’t such a wonderful idea.

We agree here that a blog is a very powerful way of communication and carries a lot of responsibility. If it is your mouthpiece – you have to watch your mouth. But that is where we impress upon you that hiring a blog consultant is essential.

Take Google for example – Google has a network of individual and service specific blogs through which they make announcements, share links and information and communicate with a huge community of developers and end users. Every word they say on their blog can generate a lot of buzz – so they have to watch what they are writing.

A blog and a blogging consultant can really take your business to the next level, help you merge your offline and online sales programs and help you connect to customers on more than one level.

Additionally if your blog consultant is well versed in nuances of Social media and Internet Marketing, you can also benefit from a very potent force on the internet .

So, if you aren’t already there, please hop on the Blogging Bandwagon.

We suggest you check out our Portfolio and Testimonials for businesses who have opted for Corporate blogs. You can also check out our services and offers for more information on what we have to offer.